Introduction to Digital Media Content Creation introduces students to the creation and management of digital content used in modern marketing and communication. Students will produce a variety of media, including podcasts, videos, blogs, and social media content, while learning how digital platforms are used to engage audiences and promote messages.
Students will develop skills in planning, organizing, creating, and analyzing digital content as part of a cohesive digital marketing campaign. Instruction includes understanding audience engagement, storytelling, branding, and the use of analytics to measure the effectiveness of content marketing strategies across multiple online platforms.
Through hands-on projects and real-world applications, students will gain experience with content creation tools, collaboration, and strategic decision-making. This course provides a strong foundation for students interested in digital media, marketing, communications, and creative technology careers.
Prerequisites for this course include the successful completion of Introduction to Public Relations and Digital Media Marketing.
Students choosing to take the course for college credit must apply to Crowder College and enroll in the course through both Crowder College and the high school. Students are financially responsible for any course fees incurred for taking the course for college credit.