This course introduces students to the theory and principles of public relations and the best practices of digital marketing strategies used in today’s online environment. Students will examine how organizations build relationships with the public, manage brand image, and communicate effectively with target audiences.
Instruction focuses on strategies for reaching the e-consumer, including social media engagement, online branding, content strategy, audience targeting, and reputation management. Through real-world examples and applied projects, students will learn how public relations and digital marketing work together to influence perception and drive engagement in digital spaces.
This course is ideal for students interested in marketing, communications, media, public relations, and digital business careers.
Prerequisites for this course include the successful completion of Introduction to Business.
Students choosing to take the course for college credit must apply to Crowder College and enroll in the course through both Crowder College and the high school. Students are financially responsible for any course fees incurred for taking the course for college credit.