Marketing is designed to help students develop an understanding of the marketing world and the fundamental processes businesses use to promote products and services. Students will explore marketing basics, target markets, the economics of marketing, branding and promotion, commercials and advertising, and the impact of social media and digital platforms on modern marketing.
Through real-world examples and hands-on activities, students will learn how businesses identify customer needs, communicate value, and build brand awareness. This course provides a strong foundation for students interested in marketing, advertising, entrepreneurship, or business-related careers.
Prerequisites for this course include the successful completion of Introduction to Business.