The NEW CAPS Marketing Graduation Pathway prepares students for careers in marketing, business, and entrepreneurship through real-world, project-based learning experiences. This pathway emphasizes creativity, communication, and strategic thinking while connecting classroom learning to authentic industry practices and community partnerships.
Students will explore key marketing concepts such as branding, advertising, digital and social media marketing, market research, consumer behavior, and promotional strategies. Through hands-on projects, students collaborate with local businesses and organizations to solve real marketing challenges, develop campaigns, and present professional solutions. Upon completion of the pathway, students are prepared for postsecondary education in marketing or business, entry-level employment, internships, or entrepreneurial opportunities in a variety of industries.