Sports & Entertainment Marketing focuses on the marketing and management functions used in industries centered on sports, entertainment, and leisure activities. This course explores how businesses promote events, products, and services designed to engage audiences and enhance recreational and cultural experiences.
Students will examine marketing strategies related to amateur and professional sports, sporting and entertainment events, and organizations involved in the selling or renting of recreational and sporting equipment. The course also covers products and services connected to hobby, cultural, and entertainment-based businesses that satisfy the desire for productive and enjoyable use of leisure time.
Instruction includes topics such as branding, sponsorships, promotions, ticket sales, event marketing, customer experience, and social media engagement. Through projects and real-world examples, students will analyze how marketing decisions influence fan engagement, revenue generation, and brand loyalty.
Sports & Entertainment Marketing is ideal for students interested in careers in sports management, event planning, marketing, media, recreation, or entertainment industries.
Prerequisites for this course include the successful completion of Introduction to Business and Marketing.