Marketing Work-Based Learning (WBL) integrates classroom instruction with real-world work experiences to prepare students for college, careers, and workforce success. Aligned with Missouri Work-Based Learning (WBL) standards, this course allows students to apply academic and technical business knowledge in authentic workplace settings while developing employability and career-readiness skills.
Students may participate in approved internships, apprenticeships, job shadowing, paid or unpaid work experiences, and industry-based learning opportunities related to business, marketing, finance, management, entrepreneurship, and other career and technical education (CTE) or emerging industry pathways. Experiences are coordinated in partnership with local employers, Workforce Development Boards, and the Missouri Department of Elementary and Secondary Education (DESE).
Through structured work experiences and guided reflection, students will develop skills in professional communication, teamwork, time management, problem-solving, workplace ethics, and leadership. Classroom components support career exploration, résumé development, interview skills, goal setting, and evaluation of workplace performance.
Students may also have opportunities to earn industry-recognized credentials, such as the Missouri Career Readiness Certificate (MoCRC), and build professional networks that support postsecondary education, training, or immediate employment.
Each student must have a signed training agreement and individualized learning plan, outlining workplace expectations, learning objectives, and evaluation criteria. Ongoing supervision and assessment ensure alignment between classroom instruction and workplace learning.
Marketing Work-Based Learning provides students with meaningful, hands-on experiences that strengthen career readiness, support CTE pathways, and create direct connections between education and Missouri’s workforce needs.
Instructor approval required.