Marketing Research introduces students to the methods and tools businesses use to gather, analyze, and interpret data to make informed marketing decisions. This course focuses on understanding consumer behavior, market trends, and the effectiveness of marketing strategies.
Students will learn how to design surveys, conduct research, collect and analyze data, and interpret findings to support business decision-making. Topics include primary and secondary research methods, sampling techniques, data analysis, market segmentation, and ethical considerations in research.
Through hands-on projects and real-world applications, students will apply research findings to develop marketing recommendations, evaluate branding and advertising efforts, and assess customer needs. Students may use digital tools and software to organize data and present results effectively.
Marketing Research is ideal for students interested in marketing, business analytics, entrepreneurship, or careers that require data-driven decision-making and consumer insight.
Prerequisites for this course include the successful completion of Marketing.