Marketing is designed to help students develop a strong understanding of the marketing world and the fundamental processes businesses use to promote products and services. This course builds on business foundations and supports students interested in owning, operating, or growing a business.
Instruction includes marketing basics, target markets, the economics of marketing, branding and promotion, advertising and commercials, and the impact of social media and digital platforms on modern marketing strategies. Students will analyze how businesses identify customer needs, create value, and communicate effectively with consumers.
A key focus of the course is understanding how marketing supports business growth, including strategies for branding, increasing sales, and expanding market reach, particularly for new or small businesses. Through projects, simulations, and real-world examples, students will apply marketing concepts to practical business scenarios.
Marketing is ideal for students interested in entrepreneurship, advertising, social media, sales, or business management and provides a strong foundation for advanced marketing and business coursework.
Prerequisites for this course include successful completion of Introduction to Business. Students may be required to take a district approved Industrial Recognized Credential (IRC) exam upon completion of the course. Students who have completed 3 credit hours in a business pathway will take the IRC before the end of the current year.